Hello, I’m Katharine 👋
I’m a Senior Product Design Manager at Grubhub based in the Bay Area, CA. I’m a Design leader for Discovery (Home, Search, Pickup, and Personalization) and a Research leader for the three-sided marketplace (Consumer, Fulfillment, Merchant) and B2BC cross-cutting verticals (Corporate, Campus, and New Verticals).
Previously, I was the Lead Designer for Sony Pictures Entertainment’s streaming platform and digital asset management system.
In my free time, you can find me listening to Masters in Business or trying new recipes (Molly Baz is a current favorite).
Interested in connecting or reviewing a case study? Reach out here.
Mission Statement
Passionate about the intersection of design, research, business, and technology, my mission is to turn ambiguity into clarity and build scalable frameworks for teams to do their best work.
Experience
Grubhub
Senior Manager, Product Design / 2023-Present
Manager, Product Design / 2021-2023
Senior Product Designer / 2020-2021
Product Designer / 2019-2020
Design leader for Discovery (Home, Search, Pickup, and Personalization). Managing a team of 3 Product Designers, responsible for strategic vision, enabling cross-functional collaboration, and team career development. Key launches include improving the diversity of homepage content through dish carousels, which resulted in $11.5MM annualized incremental contribution profit, and enabling the discovery of new verticals through an entry point ribbon, item carousel, and creating a new item search experience that contributed to 5.04MM orders in 2024.
Research leader for the three-sided marketplace (Consumer, Fulfillment, Merchant) and B2BC cross-cutting verticals (Corporate, Campus, New Verticals). Managing a team of 3 Researchers, responsible for maturing the research practice, identifying research opportunities, roadmap prioritization, building strategic relationships, and team career development.
Previously, I led design teams for Care and Corporate across 7 B2B and B2C verticals. I managed a team of 5 Product Designers through several key launches: an enterprise tax-exempt product offering that generated $44.4MM annually, a new group order type that generated +$17.5MM in the first year, and a re-imagined refunds and concession methods into a new diner account credit type that generated $6MM in annual cost savings and a +60% increase in credit redemption rate.
Sony Pictures Entertainment
UX Designer / 2018-2019
UX Design Intern / 2017-2018
Lead designer for the Digital Media Group’s streaming platform and digital asset management system. Supported sales for a $1B/year business by making it easier for external TV networks, retailers, and executives to view secure content on web and mobile devices. Led the application launch on Android, which provided access to $800MM in licensing revenue. Created a new user registration experience that reduced tickets in the support team’s backlog by 80%. Managed internship program.
Education
University of Southern California
Bachelor of Arts, Design